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Products & Services

  • In the spotlight: Desk toppers

    Confectionery

    Always to hand

    Desk related promotional merchandise can often be overlooked in the perpetual quest to find something new. But don’t be fooled, increasing brand awareness is not only about having the wow factor. Invariably, factors such as practicality, longevity, and usage are at least as important. That's why this month we’d like to focus on desk top items.

    Food for Thought
    In offices, hotel rooms and home studies up and down the nation, a collection of desk accessories are invariably on show - and these offer tremendous potential for promoting brand awareness.

    From desk tidies to notebooks, mouse mats to phone chargers there really are hundreds of products to make sure that your marketing is always hard at work on any work station. After all, there are few better ways of putting branded merchandise into people’s hands on a regular basis!

    “Desk accessories tend to be items that are used over and over again which translates into continued brand exposure for the companies and brands that use them for advertising”, commented Tim Farnfield, a Director at Bright Ideas. “Printed mugs and drinkware, for example, are always going to be popular because of the longevity and practical use associated with the product, while pens and pencils are pretty much ubiquitous and offer unrivalled ROI”.

    The reality is people must work to make a living and a number of people will inevitably work in an office with plenty of time sat at a desk. The list of products that can work in this environment is extensive and of course when branded appropriately they can deliver truly great exposure on a daily basis. Just think of pens & pen pots , mouse mats, USB sticks, note books, rulers, highlighters, screen wipes, and calculators.

    Trends
    The one noticeable shift in the market over the last few years has been towards technology related items, particularly with the ubiquity of smartphones and touch screen devices. This means some new items are becoming increasingly popular. So if you are looking for something a little bit different or just want something with a bit of a ‘tech’ link why not consider one of the following items?

    • Powerbanks
    • Quirky mobile phone stands
    • Phone charging pads and wireless chargers
    • Bluetooth speakers

    But don’t forget there’s still room for traditional ‘fiddle items’ and things that bring a little bit of fun into the work place – just look at the popularity over the last twelve months of the fidget spinner. There’s also plenty of research to suggest that individuals can be more effective in the work place when they are simultaneously stimulating their senses fiddling away!

    Back to Basics
    With all the craving for tech related products it’s easy to forget about some evergreen products. The good old fashioned notebook falls into this category. There’s always been something special associated with putting pen to paper. There’s plenty of evidence to suggest that individuals find writing things down on paper to be a calming, natural and memorable experience. There’s also the fact that notebooks are more tactile, intimate and engaging than their digital counterparts. The secret here is to create a design that has a little more stand-out to help bolster brand awareness.

    Remember the Benefits
    People simply love receiving promotional gifts. They can make your customers feel special. Chosen wisely and branded neatly a desk item can leave a deep rooted impression among your recipients but also send a loud message about your company. So why not let us help you find a great product and create an eye-catching design.

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements or a copy of our latest confectionery catalogue then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • In the spotlight: Mug options

    BI_mugs

    Customisation is the key

    In a previous post we highlighted the reasons why promotional mugs continue to top the charts as one of the most useful and appreciated promotional gifts. It's not rocket science: they just work on so many different levels. That's why the team at Bright Ideas are convinced that they will remain one of the most popular promotional items for years to come. After all, there’s nothing more comforting than taking a swig of something warm and welcoming from your favourite mug.

    But, that's not all folks! There are a number of options available that can help transform the 'simple mug' into something a little bit special.

    Standing out from the crowd

    We get genuinely excited when manufacturers introduce new features or packaging that raise the bar even higher, but often it's difficult to convey exactly what's on offer to our clients. That's why we thought it would be helpful to explore just a few of the available options that can help to create a truly unique product.

    Option #1: Pantone Matching
    Co-ordinate your Marketing programmes. Pantone matched mugs are available from as few as 250 units.

    Option #2: Inner Colourcoat
    It does what it says on the tin. Your Pantone colour applied to the inside of the mug. Can really lift a plain white mug. Co-ordinate with screen print or full colour designs.

    Option #3: Inner & Outer Colourcoat
    Whilst not the cheapest route it's possible to combine different coloured inners and outers to 'match' Corporate schemes. Factor in satin and gloss finishes and the possibilities are endless.

    Option #4: Base Printing
    Reinforce your brand with a base print in a complementary or contrasting colour. Get your message across to a wider audience!

    Option #5: Inside Printing
    A little bit quirky. Why not add a logo, strap line or call to action inside the mug? The print in question getting revealed after every sip.

    Option #6: Halo Effect
    Either your Pantone colour or something that is complementary or contrasting with your corporate identity applied to the rim of the mug.

    Option #7: Retail Style Packaging
    Finish off your mug with a choice of Pantone matched or full colour printed packaging.

    The key takeaways

    Promotional mugs represent a great way to build brand awareness. What's more the mug itself can have a high perceived value, potentially far exceeding the unit cost. That's why it's important to consider all the available decoration options to ensure that you create the most striking product given any budgetary constraints. The options referred to are not 'exclusive'. Mix and match the finishes to create something truly memorable.

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • In the spotlight: Bags

    Confectionery

    Carry me home

    Everyone loves promotional products – especially us. Every now and again we like to focus on one of our ‘core’ product categories to show you why we think they’re a great tool to increase awareness and boost customer engagement. This month we’d like to focus on promotional bags.

    No matter the activity there’s a bag for every occasion. They are genuinely useful and will invariably be used over and over. What’s more they come in a multitude of sizes, materials, styles and colours, and are available at varying price points.

    The promotional bag has got to be one of the most flexible and popular promotional marketing tools. They work for various sectors, and for different target audiences, performing a major service in promoting business, products and services in all walks of life, across the globe.

    The Results Speak for Themselves
    “Bags are one of our bestsellers,” says account manager and product fanatic, Joy. “They’re long lasting, cost effective and they genuinely work – both as a mechanism for increasing brand awareness as well as at a functional level for work or leisure purposes.

    One of the neat things about bags is that they fly below the radar. They’re unobtrusive, so people don’t really consider them to be advertising. That’s why they are so effective as a promotional tool.”

    This is backed up by research findings about promotional products published by the BPMA (British Promotional Merchandise Association). The research highlighted that 97% of recipients will keep them, with over 50% keeping the item for more than 12 months. Since the items get used repeatedly, they result in 43% more brand recognition and recall than common advertising methods such as TV, radio, or magazines.

    Overarching Benefits

    • Increased brand awareness and goodwill
    • Genuinely practical
    • Versatile and flexible to your brand objectives
    • High perceived value

    Clever Usage Ideas
    The starting point is to consider the overarching business goals. Are you looking for ways to boost sales, increase brand awareness and customer loyalty, or to promote your business to a wider audience? A promotional bag can help to achieve these objectives.

    Here are a few clever usage ideas:

    Offer a free bag as a gift - ideal for goody bags for launch parties, conferences & exhibitions. The more practical the item the higher the likely usage.

    Create a reusable bag for life - there can be a high perceived value for items of this nature. Especially, if the bag is well-designed and robust. Tote Bags and Jute Bags are popular for this purpose and can be printed with eye-catching designs, making them desirable to customers so that they can be sold at a profit, thereby creating an additional revenue stream.

    Give out delegate packs at a conference - whether you’re hosting or sponsoring a conference, you can use branded conference bags to get your message across to all delegates and raise awareness of who you are and what you do.

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements or a copy of our latest confectionery catalogue then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • In the spotlight: Confectionery

    Confectionery

    Sweet temptations

    With the recent launch of our new Confectionery catalogue we thought the time was right to help raise the profile of exactly what’s on offer. This month we’re discussing all things edible. Can you resist temptation?

    Everybody Loves Sweet Treats
    There’s no better way to show your appreciation, gratitude or extend congratulations to your customers, colleagues and staff than by using promotional confectionery. From promotional mint cards, to branded chocolates, jelly beans, snack bars and lollipops - there’s just so much choice, and a suitable product for every eventuality. Get it right and you’ll have customers beating a path to your door to get some more of your sweet ‘giveaways’!

    Wealth of Experience
    All members of our team have worked on a variety of promotional confectionery campaigns for our clients, such as designing chocolate bars for Ralph Lauren, not to mention sourcing Belgian chocolates for our own client reward programmes.

    Brand Awareness
    Confectionery is often underestimated and overlooked when it comes to promotions. People either dismiss it without a second thought or mistakenly believe that it’s a bit old hat. The reality is that it can be one of the most effective ways to promote your business, and used correctly, can help to establish a business relationship with new clients or reward long-standing customers. Promotional confectionery gifts do more than show appreciation; they also remind people about your brand. As a bonus, it’s one of the most cost-effective ways of doing this.

    Bespoke
    With the ability to customise the design, the flavours and even the colours, confectionery products offer a tremendous degree of flexibility. Furthermore, with the arrival of more ‘retail’ looking packaging you can find a style to fit with your corporate image. There’s everything from boxes, pouches, tins, pots, and wrappers – all of which provide fantastic branding opportunities. It’s even possible to get your logo and brand name imprinted into the sweet.

    Versatile
    Promotional confectionery works with all ages and sexes and for a variety of purposes such as giveaways at events and tradeshows. It’s also extremely popular as a corporate gift, primarily to say, ‘thank you’ to new and existing customers.

    Value for Money
    Promotional confectionery is one of the most economical promotional products on offer, especially for large scale campaigns where it’s essential to have both high volumes and low unit costs. It’s possible however to find a range of products to suit any budget – and the finished article invariably looks great due to the breadth of available packaging materials.

    Creating Memories and Allegiance
    Perhaps the greatest feather in the cap for promotional confectionery products is that they are not considered to be obtrusive. People don’t really consider receiving a ’sweet treat’ as advertising. Rather, this has more of a goodwill gesture feel to it. Whilst BPMA research suggests that 97% of recipients keep promotional products they have received, in the case of confectionery we would guarantee that there’s a very high consumption rate!

    Tuck In!
    We’ve just released our 2017 Confectionery catalogue which contains a wide variety of promotional confectionery ideas to help you choose the best products for your next marketing initiative or event. We’ve everything from sweets, mints, chocolates, biscuits and healthy snacks through to seasonal specials.

    If you’d like some assistance regarding any of your merchandising requirements or a copy of our latest confectionery catalogue then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • In the spotlight: Drinkware

    BI_pens

    Full to the brim

    Drinkware represents one of the most popular promotional product categories. From ceramic mugs, to travel items, hip flasks and water bottles - there's just so much choice. Not only are these items genuinely useful but invariably they last for a long time. This makes them a solid choice for promotional campaigns as it's likely that they will be used again and again - thereby strengthening the relationship with the brand.

    Branding matters

    With so many products available it can be rather overwhelming. That's where we can step in. We have the skills and experience to help our clients to select the best possible products for the target audience. We can also advise on branding to ensure that any available space is used to maximum effect.

    Our range keeps growing

    We have a fantastic range of drinkware, as well as numerous related products that you can apply your brand to. We also have our eyes and ears open, keeping up with the latest trends and newest product releases to make sure that our drinkware offering remains one of teh best in the business.

    Take a look below at just a few of our favourite items. All of the items featured are capable of being customised to display your company logo, messages and colours.

    Just a few of our favourite things

    • Brite-Americano Mug – Practical, hard wearing and good for those on the go
    • Satin Colour Change Mug – Now you see it now you don't! Quirky and fun
    • Tutti Frutti Infuser Bottle – Stay hydrated all day long with the flavours you love
    • Roma Colour Coat Mug – Just a good looking mug thjat often gets overlooked
    Brite-Americano
    Brite Americano
    POA
    Colour Change Mug
    Satin Colour Change Mug
    POA
    Tutti Frutti Infuser
    Tutti Frutti Infuser Bottle
    POA
    Roma Colour Coat
    Roma Colour Coat Mug
    POA

    "

    That's not all folks

    Remember, we are experts at sourcing products and have access to literally thousands of items. What's featured on the web site really is just a fraction of what's available. So if you have a specific 'drink' related product in mind simply get in touch with our knowledgeable team.

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

    Drinkware - our recommended products

  • My favourite things - posted by Charles

    BI_my-favourite

    You're my favourite

    Charles is an Account Manager at Bright Ideas, a relatively 'new' dad, a bit of a DIY expert and one of our resident foodies.

    What’s your favourite promotional product?

    It has to be water bottles – one of the most functional promotional items available. I just love the practicality of them and the variety of shapes and colours available is really mind boggling. Having one on my desk filled with refreshing water is a great reminder to stay hydrated throughout the day. The large branding area coupled with the ability to match bottles and lids to corporate colour schemes makes them perfectly suited to most brands.

    What's so special about Water Bottles?

    Everybody should have one. Practical, good looking and come with health benefits (subject to what you put in them)! They are also pretty durable. I've had mine for ages.

    Are there specific items you’d recommend?

    I just love the H2Go water filter bottle. I use mine every day, I may never have to buy bottled water again!

    Complimentary products?

    Haworth Pint Tankard – after all that healthy hydration, you might just be craving something stronger.

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • The art of targeting

    BI_pens

    The right product for the right audience can make a difference

    To achieve maximum impact it’s worth trying to match the promotional item to your audience. We’ve taken a little time to create a few (hopefully recognizable) customer personas and have matched these with some corporate gift ideas. Hopefully, this will help you to think more about your target audience and will also inspire you to think about the breadth of products on offer. Not only will this help you to stand out from the crowd but it will also help you to keep your name front of mind with your clients’.

    Here are a few ideas for items that are just a little bit different, on trend, and won’t break the bank, but will no doubt pleasantly surprise your customers and prospects.

    Persona 1: The Healthy One

    We’ve all worked with someone who loves nothing more than to tell you all about what they’ve been doing to keep fit. How people find the time to spend hours in the gym or at classes I’ll never know! I guess the old adage rings true Results or Excuses…… Recommended product: Why not give your customers and prospects a kick out of fitness with a fitness activity tracker band. They can track their steps, distance, sleep patterns, steps climbed and calories burned. These handy little wrist bands act like a personal trainer without the weekly or monthly fees!

    Persona 2: The Foodie

    A serial Masterchef and Bake Off viewer. They’ve virtually every cookbook under the sun, are a bit of a dab hand in the kitchen and love nothing more than to try new eateries. Recommended product: What better way to win their hearts than with a luxury foodie hamper? These can be beautifully boxed; packed full with luxurious goodies, such as the key ingredients plus a recipe to make a delicious festive meal from scratch. Oh, and it’d be rude not to include wine!

    Persona 3: The Jet Setter

    No matter where you are planning on going they’ve already been there – either on vacation or a business trip. Some people do just seem to get around! It’s likely that they’ve got all the regular travel accessories covered. I’m thinking, luggage tags, noise cancelling headphones, travel adaptors, digital luggage scales, etc. But do they have some of the finer things. Recommended product: Look the part with a genuine Melbourne Leather Passport Holder. They just ooze quality. You wouldn’t see Mr. Bond travelling without one.

    Persona 4: The Techie

    Glued to their smart phone or latest tablet, they love nothing more than trying the latest tech products and apps to make their lives easier. Recommended product: Wearable tech items, such as Smartwatches, are super slim and stylish, and make great promotional gifts as they have a great area for printing your brand name or logo, and the straps can even be pantone matched to your brand colours. This gift oozes style and swag!

    Product ideas by segment

    • Fitness Activity Tracker
    • The Luxury Food Hamper
    • Melbourne Passport Holder
    • Wearable Technology
    Fitness Activity Tracker
    Fitness Activity Tracker
    Luxury Food Hamper
    Dart Polished Ballpen
    Melbourne Passport Holder
    Melbourne Passport Holder
    Wearable Technology
    Wearable technology

Bright Ideas Promotional
We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • Latest promotional product trends

    BI_pens

    Keeping up appearances

    For many brands promotional merchandise forms a key part of their marketing strategy. But whilst the tried and trusted favourites (such as pens, mugs and tee shirts) still have their place, it does feel that we are constantly being asked to find either new products or something a little bit different. Something that’s capable of creating a bit of a buzz as well as providing a mechanism for effectively communicating the chosen message / promoting the brand.Being able to match your merchandise to the latest product trends can really help to increase brand awareness and ultimately the success of a campaign. That’s why we’ve taken the time to highlight what’s currently ‘on trend’. Take a look at the highlighted categories below and see if there’s something that could work for your organisation.

    Retro Looking Products

    Vintage is cool. Custom printed retro promotional items are proving to be really popular and can help your marketing campaigns come alive. Retro themed promotional merchandise includes nostalgic products from the 40s, 50s, 60s and 70s. Everything from hula hoops, wooden toys, biscuit tins, radios, sports bags, notebooks, and clothing items that are capable of creating that throwback look.

    Activity Trackers

    Probably no surprise here. With an increased awareness and interest in healthy living, well-being and fitness products are beginning to dominate the market, made popular by the FitBit. Activity trackers or fitness watches are becoming a ‘must-have’ product. Designed to analyse your lifestyle, these gadgets can count your steps, record distances, amount and quality of sleep, calories burned, allow you to set goals and view notifications. With big brands now making their products available on the promotional market there is the opportunity for high-end customised gifts as well as a wide range of less sophisticated versions to suit smaller budgets.

    Power Banks

    As technology continues to drive innovation in today’s markets it is only natural accessories for our smart phones and tablets represent a growing trend in the promotional industry. Whilst not ‘new’ the power bank is very much here to stay. Stylish and practical these useful and portable products have become the ultimate promotional product. Now available in a range of styles with different print and technical capabilities there really is a power bank to suit every budget. We’ve recently sourced, designed and supplied a number of custom shaped 3D power banks that really do create a unique gift, with a high perceived value.

    Packaging

    Momentum continues on the packaging front. It’s not just the product but how it is branded and packaged that really can make a considerable difference. The last few years has seen numerous advancements in production techniques, allowing brands to fully bespoke products in smaller quantities and smaller budgets. With the current focus on giving gifts that are high quality and useful, the presentation of those products can make a huge difference to the recipient. Packaging is an important detail in retail which can affect the perceived value of a product, message and tone. Unique and creative packaging and design can make your merchandise stand out from the crowd and get your brand noticed.

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • My favourite things - posted by Adam

    BI_my-favourite

    You're my favourite

    Adam is a Marketing Manager at Bright Ideas and is best known for his love of Newcastle United and for his weekend work as a DJ.

    What’s your favourite promotional product?

    Being a sucker for a good gadget I can’t deny the appeal of items in the Technology range. The power banks are great, especially ones with high capacity and the ability to charge a couple of different devices at the same time. I can’t count the number of times that I've run out of juice at a critical time so these things can be real life savers!

    It should also be said that I can’t have too many USB flash drives! My current favourite is a solidly built top of the line affair which sits happily on my key ring. It also has a really clear branding area which has been laser engraved and this really stands out.

    What's so special about Flash Drives and Power banks?

    I really like the fact that they are not only desirable and neatly designed but are items that serve a real purpose. Keeping your data stored safely or your device in working order is essential.

    Are there specific items you’d recommend?

    Well my current favourites are the Kingston DataTraveler 101 SE9-8GB and the Xoopar Squid Max 7500. Both of these are of high quality without being overpriced. And they should provide a great fit with the right brand.I keep my DataTraveler on my key ring so for me it’s a must.

    Complimentary products?

    The Trace It key chain is a great high tech solution to an age old problem – where are my keys!

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • In the spotlight: Technology

    BI_pens

    Moving with the times

    We love gadgets and gizmos, and so do lots of our customers. Why? Because the vast majority of tech related products have a pretty strong USP - not only are they genuinely useful but invariably they have been designed to make our lives easier! What’s more, having your brand or message displayed on a genuinely useful product really is one of the best ways to connect with your target audience and stay front of mind.

    Standing out from the crowd

    We are great believers in the power of promotional merchandise and often wax lyrical about some of the more traditional products. But, here’s the thing, it feels pretty good to receive something that’s just a little bit different. Even the most popular technology products, (USB’s and Power banks), are now available in all sorts of sizes and shapes, providing a unique look and feel, and helping to create a lasting impression.

    Our range keeps growing

    We have a fantastic range of tech related products that you can apply your brand to. From USB’s, power banks and speakers to wearable technology items, solar powered devices and selfie sticks. We also have our eyes and ears open, keeping up with the latest trends and newest releases to strengthen our technology offering.

    Take a look below at some of our favourite items from the most popular product types. All of these items are capable of being customised to display your company logo, messages and colours.

    No matter the activity we are confident that we will be able to source a suitable product to fit with your target audience and budget.

    Power banks and hubs

    • Hydra Powerbank – Good value power bank with great customisation options
    • Xoopar BOY Power Hub – Funky design and really useful. Charge 4 devices from 1 source
    • Elda A4 Folder With Powerbank – Stylish A4 folder with a built in 500mAh power bank
    • Portable Slim-line Powerbank 5000 – Looks as though it should be more expensive
    Hydra Powerbank
    Hydra Powerbank
    From £4.33
    Xoopar BOY Power Hub
    Xoopar BOY Power Hub
    From £25.34
    Elda Folder w/ Powerbank
    Elda Folder with Powerbank
    From £37.07
    Slim-line Powerbank 5000
    Slim-line Powerbank 5000
    From £16.57

    USB sticks

    • 4GB Express Twister USB – Our most popular memory stick with a great capacity
    • Chain Flash USB Drive – Solidly made from metal and plastic with great customisation options
    • Kingston DataTraveler 101 SE9-8GB – High capacity flash drive. Metal body and laser engraved
    • 4GB Credit Card Flash Drive – Can be printed in full colour on both sides for maximum impact
    4GB Express Twister USB
    4GB Express Twister USB
    From P.O.A.
    Chain Flash USB Drive
    Chain Flash USB Drive
    From P.O.A.
    Kingston DataTraveler 8GB
    Kingston DataTraveler 101 SE9-8GB
    From P.O.A.
    4GB Credit Card Flash Drive
    4GB Credit Card Flash Drive
    From P.O.A.

    Just a little bit different

    • Trace It Keychain – Attaches to keys so they never go missing again. Comes with free downloadable app
    • PowerBeats Premium Headphones – High quality overhead headphones at a fantastic price
    • Pluto Bluetooth Speaker – Stylish aluminium bluetooth speaker with great acoustic sound
    • Mini Selfie Stick – Wired with a hand strap, extends to 590mm
    Trace It Keychain
    Trace It Keychain
    From £8.91
    Premium Headphones
    PowerBeats Premium Overhead Headphones
    From £7.89
    Pluto Bluetooth Speaker
    Pluto Bluetooth Speaker
    From £12.25
    Mini Selfie Stick
    Mini Selfie Stick
    From £2.23

    That's not all folks

    Remember, we are experts at sourcing products and have a global supply chain covering most manufacturing processes. So if you have a specific tech product in mind don’t hesitate to get in touch.

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

    Technology - our recommended products

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