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In the spotlight: Mug options


Customisation is the key

In a previous post we highlighted the reasons why promotional mugs continue to top the charts as one of the most useful and appreciated promotional gifts. It's not rocket science: they just work on so many different levels. That's why the team at Bright Ideas are convinced that they will remain one of the most popular promotional items for years to come. After all, there’s nothing more comforting than taking a swig of something warm and welcoming from your favourite mug.

But, that's not all folks! There are a number of options available that can help transform the 'simple mug' into something a little bit special.

Standing out from the crowd

We get genuinely excited when manufacturers introduce new features or packaging that raise the bar even higher, but often it's difficult to convey exactly what's on offer to our clients. That's why we thought it would be helpful to explore just a few of the available options that can help to create a truly unique product.

Option #1: Pantone Matching
Co-ordinate your Marketing programmes. Pantone matched mugs are available from as few as 250 units.

Option #2: Inner Colourcoat
It does what it says on the tin. Your Pantone colour applied to the inside of the mug. Can really lift a plain white mug. Co-ordinate with screen print or full colour designs.

Option #3: Inner & Outer Colourcoat
Whilst not the cheapest route it's possible to combine different coloured inners and outers to 'match' Corporate schemes. Factor in satin and gloss finishes and the possibilities are endless.

Option #4: Base Printing
Reinforce your brand with a base print in a complementary or contrasting colour. Get your message across to a wider audience!

Option #5: Inside Printing
A little bit quirky. Why not add a logo, strap line or call to action inside the mug? The print in question getting revealed after every sip.

Option #6: Halo Effect
Either your Pantone colour or something that is complementary or contrasting with your corporate identity applied to the rim of the mug.

Option #7: Retail Style Packaging
Finish off your mug with a choice of Pantone matched or full colour printed packaging.

The key takeaways

Promotional mugs represent a great way to build brand awareness. What's more the mug itself can have a high perceived value, potentially far exceeding the unit cost. That's why it's important to consider all the available decoration options to ensure that you create the most striking product given any budgetary constraints. The options referred to are not 'exclusive'. Mix and match the finishes to create something truly memorable.

Bright Ideas Promotional
We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk