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Bright Ideas Privacy Policy

This privacy policy (“Policy”) describes the personal data collected or generated when you use our website (brightideaspromotional.co.uk). Our Policy also describes how your personal data is used, shared, processed and protected. Our policy also sets out the choices you have relating to your personal data and how you can contact us.

A. Who is responsible for the processing of your Personal Data?

For the purposes of UK and EU data protection laws, the data controller is Bright Ideas Business Gifts Limited. Our Address is Units 1 & 2 Sandpool Farm, Poole Keynes, Gloucestershire, GL7 6EA. For any queries please contact richard@brightideaspromotional.co.uk.

B. The Personal Data we collect and when we collect it

We ask you for certain personal data to enable us to provide you with the products or services you request. For example, when you make enquiries, request to receive communications, create an account, participate in our events, contests or competitions, or interact with our site. This personal data may include your:

  • Contact details including name, email, telephone number and address
  • Login and account information, password and user ID if applicable
  • Personal marketing preferences

We use additional personal data to enable us to activate features within our site. When using our site, data is automatically collected and shared with Bright Ideas by the technology platforms providing the website. Your web browser or mobile device, for example, may share certain data with us as you interact with the web site. More information about these practices is included in the Cookies section below.

The shared data may include:

  • Device IDs, call state, network access, storage information and battery information
  • Cookies, IP addresses, data identifying your web browser and version

C. Tools to manage what we collect

In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares specific categories of information. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarise yourself with and use the tools available on your devices.

D. How and why we use your Personal Data

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

To Operate, Improve and Maintain our Business, Products and Services

  • Internal record keeping
  • Improvement of products and services
  • Transmission by email of marketing materials that may be of interest to you


For the delivery of direct marketing to you via e-mail, we'll need your consent, whether via an opt-in or soft-opt-in. Soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product or service, and we are marketing similar products or services). Under "soft opt-in" consent, we will take your consent as given unless you opt-out. You can withdraw your consent to receiving these communications at any time by simply unsubscribing. This option is provided in all electronic marketing communications.


For other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we'll provide. If you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time.

To Provide the Features of the Site and Services You Request

When you use our site, we will use your data to provide the product or service you have selected. For example, if you participate in an event or promotion on brightideaspromotional.co.uk, we will use the contact information you give us to communicate with you about the purchase, event or promotion. Your consent provides the legal basis for processing this data.

To Communicate Information about our Products, Services, Events and for Other Promotional Purposes

When you create a user account, we may use the information you provide to send you personalised communications on products and services that may be interesting for you. You can withdraw your consent to receiving these communications at any time by simply unsubscribing. This option is provided in all electronic marketing communications.

For General Research and Analysis Purposes

We use data about how our visitors use our site, and services to understand customer behaviour or preferences. For example, we may use information about how visitors to brightideaspromotional.co.uk search for and find products, to better understand the best ways to organise and present product offerings in our site. We use Google Analytics for this, and the customer data is anonymised.

Other Purposes

If we want to use your personal data in other ways, we will provide specific notice at the time of collection and obtain your consent where the law requires us to do so.

We may use your Data for the above purposes if we deem it necessary for the purposes of our legitimate business interests as described above. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed "Protection and management of your Personal Data" below).

E. Sharing of your Personal Data

We share your personal data with:

Our Employees
Our employees, agents and / or professional advisers to enable us to provide the advice, pricing and services you require.

Third Parties and 3rd Party Service Providers
Third party service providers who provide services to us which require the processing of data to allow us to generate quotations, order acknowledgements, artwork proofs and other paperwork for the provision of products and services to you.

We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganisation, spin-off, dissolution or liquidation), to our advisers and any prospective purchasers and their advisers and to the new owners of the business or assets.

Social Media Platforms and Links to 3rd Party Web Sites
In relation to Bright Ideas’ activity on third-party social media platforms, the policies of those platforms govern the data that resides there.


Our site may occasionally provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.

F. Protection and management of your Personal Data

  • Encryption & Security: We use a variety of security measures and authentication tools, to maintain the safety of your personal data. For example, access to your account is controlled by a password and a user name that is unique to you. Your personal data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems.
  • Retention of your data: We retain your personal data for as long as necessary to fulfil the purposes for which we collect it, except if you request us to delete it or if required otherwise by law. Even if we delete your data please note that it may persist on backup or archival media for legal, tax or regulatory purposes.
  • Your rights related to your personal data: You have the right to: 
    • Withdraw your consent to our use of your personal data at any time
    • Access your personal data free of charge (subject to certain legal limitations)
    • Request rectification of data which is inaccurate or incomplete
    • To request us to erase your data, in certain circumstances including where you withdraw your consent and there is no other legal ground for processing your data
    • Restrict our processing of your data, in certain circumstances
    • Object to our processing of your data for direct marketing purposes

To modify your (email) subscriptions or to opt-out of receiving communications from Bright Ideas, please email us at sales@brightideaspromotional.co.uk or use the unsubscribe link which will feature within all of our e-marketing materials.

G. Changes to our Privacy Policy

Applicable law and our practices change over time. If we decide to update our Policy, we will post the changes on our site. We strongly encourage you to read our Policy and regularly check for any changes. This Policy was last modified in May 2018 to adhere to the requirements of the new General Data Protection Regulation (GDPR). For updates which change or affect our practices in relation to personal data, you may be asked to confirm your consent. For additional information regarding GDPR please visit https://www.eugdpr.org/eugdpr.org.html.

H. Supervisory authority

The UK Information Commissioner’s Office (‘ICO’) is the designated Supervisory Authority of Bright Ideas. If you feel your data has been processed unlawfully or you wish to make a complaint in relation to the processing of your personal data, please visit https://ico.org.uk/concerns/handling/. Alternatively, please make direct contact via richard@brightideaspromotional.co.uk.

I. Questions and feedback

We welcome questions, comments, and concerns about our Policy and privacy practices. If you wish to provide any feedback or if you have questions or concerns, please contact Consumer Services/Privacy at richard@brightideaspromotional.co.uk.

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