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Why promotional products still matter

Getting it right

Marketing has become a bit of an art form. No matter where you turn, you’ll invariably be subjected to some form of advertising. Whether it be television adverts, magazine adverts, online banners, or social media, it seems to be never ending and is becoming increasingly sophisticated.
There is, however, still space for the more traditional forms of advertising. If you haven’t noticed Promotional Products are still going strong. Whilst many people may have assumed that this form of advertising and marketing was dead in the water - the opposite is, in fact, the case. Promotional products are deemed to be an incredibly powerful marketing tool. Research indicates that the use of promotional merchandise represents an extremely cost-effective route.

What Are the Most Popular Promotional Products

What products you select will typically be dictated by the type of business, the nature of the target audience and by the budget available. In general, though, most organisations tend to opt for things from the ‘core’ product categories outlined below:

  • Writing instruments: Pens and pencils
  • Paper Products: Notebooks and notepads
  • Bags: Cotton shoppers, conference and lap top bags
  • Drinkware: Mugs and water bottles
  • Desk Accessories: Calendars, memo blocks and mouse mats
  • Clothing: T-shirts, hoodies, caps and jackets
  • Technology products: USB’s and power banks

Whilst these are the bestselling items the reality is that the team at Bright Ideas has access to over 30,000 promotional products. That’s what we do, we help our clients to source the most suitable product for any eventuality. It’s worth spending the time looking at the possible options as often it’s the more inventive choices for promotional products - or the creative application of your branding - that help to create the most successful campaigns.

Remember the Basics

It’s sometimes easy to get carried away and distracted by the range of products available. The critical thing is never to forget the target audience and to look wherever possible for items that have longevity and are likely to be used again and again. There’s also a school of thought that suggests that more discrete branding can have a greater impact. The “less is more concept”, implies that products with subtle branding are more likely to be actively used, thereby increasing brand awareness / enhancing the effectiveness of any campaign.

Bright Ideas Promotional
We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk