Bright Ideas leads the way
Bright Ideas is revolutionizing the ordering and management of branded merchandise and printed collateral with the development of a bespoke e-store for a British multinational facilities management and construction services company.
The e-store, named Marketplace, makes use of Magento e-commerce functionality to provide a secure online ordering / e-commerce platform. This has been designed and developed completely in-house by the Birmingham & Bristol based branding and merchandise specialists.
Richard Gardiner, Bright Ideas’ Managing Director commented, “As the preferred supplier for our clients’ promotional merchandise requirements, the creation of a best in class online presence for these products was a logical step. This will enable the in house Marketing team to better manage the product portfolio, reduce leakage, and protect the brand identity, as well as increasing the level of interest in the product range throughout the business.
Designed with end users in mind, the e-store enables employees to order a core range of ‘approved’ branded merchandise, invariably available for next day delivery. The next phase of development will include a refresh of the product line, the introduction of a custom personalisation service to enable client facing teams to order bespoke personalised items tailored to their requirements, and the streamlining of the re-ordering process.
Our client’s Head of Brand commented, “We are delighted with the new e-store. Bright Ideas has been a fantastic partner throughout this project. They have helped us to update the core product range and have suggested innovative ways to improve the way we manage merchandise. The project was professionally managed and delivered on time and on budget. We are extremely pleased with the final result.”
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Did you know?
Bright Ideas has been trading for over 25 years. We are a Charter member of the British Promotional Merchandise Association and operate out of offices in Birmingham and Bristol.
If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at firstname.lastname@example.org