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Bright Ideas

  • In the spotlight: Drinkware

    BI_pens

    Full to the brim

    Drinkware represents one of the most popular promotional product categories. From ceramic mugs, to travel items, hip flasks and water bottles - there's just so much choice. Not only are these items genuinely useful but invariably they last for a long time. This makes them a solid choice for promotional campaigns as it's likely that they will be used again and again - thereby strengthening the relationship with the brand.

    Branding matters

    With so many products available it can be rather overwhelming. That's where we can step in. We have the skills and experience to help our clients to select the best possible products for the target audience. We can also advise on branding to ensure that any available space is used to maximum effect.

    Our range keeps growing

    We have a fantastic range of drinkware, as well as numerous related products that you can apply your brand to. We also have our eyes and ears open, keeping up with the latest trends and newest product releases to make sure that our drinkware offering remains one of teh best in the business.

    Take a look below at just a few of our favourite items. All of the items featured are capable of being customised to display your company logo, messages and colours.

    Just a few of our favourite things

    • Brite-Americano Mug – Practical, hard wearing and good for those on the go
    • Satin Colour Change Mug – Now you see it now you don't! Quirky and fun
    • Tutti Frutti Infuser Bottle – Stay hydrated all day long with the flavours you love
    • Roma Colour Coat Mug – Just a good looking mug thjat often gets overlooked
    Brite-Americano
    Brite Americano
    POA
    Colour Change Mug
    Satin Colour Change Mug
    POA
    Tutti Frutti Infuser
    Tutti Frutti Infuser Bottle
    POA
    Roma Colour Coat
    Roma Colour Coat Mug
    POA

    "

    That's not all folks

    Remember, we are experts at sourcing products and have access to literally thousands of items. What's featured on the web site really is just a fraction of what's available. So if you have a specific 'drink' related product in mind simply get in touch with our knowledgeable team.

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

    Drinkware - our recommended products

  • My favourite things - posted by Charles

    BI_my-favourite

    You're my favourite

    Charles is an Account Manager at Bright Ideas, a relatively 'new' dad, a bit of a DIY expert and one of our resident foodies.

    What’s your favourite promotional product?

    It has to be water bottles – one of the most functional promotional items available. I just love the practicality of them and the variety of shapes and colours available is really mind boggling. Having one on my desk filled with refreshing water is a great reminder to stay hydrated throughout the day. The large branding area coupled with the ability to match bottles and lids to corporate colour schemes makes them perfectly suited to most brands.

    What's so special about Water Bottles?

    Everybody should have one. Practical, good looking and come with health benefits (subject to what you put in them)! They are also pretty durable. I've had mine for ages.

    Are there specific items you’d recommend?

    I just love the H2Go water filter bottle. I use mine every day, I may never have to buy bottled water again!

    Complimentary products?

    Haworth Pint Tankard – after all that healthy hydration, you might just be craving something stronger.

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • Making the most of merchandise

    It's good to be different

    When chosen wisely, merchandise for marketing campaigns can become the critical component, helping to breathe life into any campaign.
    Unfortunately, the merchandising element is often overlooked and rushed through as a bit of an afterthought.

    Expertise is important

    At Bright Ideas, not only are we experts but we also take considerable pride in helping our clients to think through their campaigns, ensuring they make maximum use of merchandise and avoid wasting funds on something which could be detrimental or add little value to the planned activity.

    Standing out from the crowd

    Where merchandise can really stand out (and what we love creating) are items that are unique, that can’t be taken off a shelf or simply selected from a page in a catalogue. This means working in partnership with our clients to provide made to order, specifically tailored products. In order to do this, our directors, account managers, design and operation folk must work meticulously alongside our clients to ensure each and every product fits with all aspects of the campaign.

    The devil is in the detail

    We take into consideration key factors such as budget, timings, the target audience, product design and campaign fulfilment - and loook to see how our extensive menu of services can be brought into play to simplify matters and save our clients time, money and resource.

    Case study

    An excellent success story which clearly illustrates the creation of a well ‘thought-out’ and truly unique product is the development of our Bendy Men. Our client wanted to create a unique ‘giveaway’ with a distinct branding area that could be used to help support a variety of learning & development initiatives. We developed the concept, designed the product, managed the production and even organised the distribution of more than 50,000 units. Follow this link for more information.

    Results

    This campaign has been a tremendous success - and the product has now become a readily available 'mainstream' merchandising item. A just reward for all our efforts and something we are incredibly proud to have been a part of. If there's a moral to this story it's this: Well thought through and distinct merchandise can significantly boost the success of your marketing actities!

    Hopefully, this post will encourage our clients to realise its potential and necessity.

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • The art of targeting

    BI_pens

    The right product for the right audience can make a difference

    To achieve maximum impact it’s worth trying to match the promotional item to your audience. We’ve taken a little time to create a few (hopefully recognizable) customer personas and have matched these with some corporate gift ideas. Hopefully, this will help you to think more about your target audience and will also inspire you to think about the breadth of products on offer. Not only will this help you to stand out from the crowd but it will also help you to keep your name front of mind with your clients’.

    Here are a few ideas for items that are just a little bit different, on trend, and won’t break the bank, but will no doubt pleasantly surprise your customers and prospects.

    Persona 1: The Healthy One

    We’ve all worked with someone who loves nothing more than to tell you all about what they’ve been doing to keep fit. How people find the time to spend hours in the gym or at classes I’ll never know! I guess the old adage rings true Results or Excuses…… Recommended product: Why not give your customers and prospects a kick out of fitness with a fitness activity tracker band. They can track their steps, distance, sleep patterns, steps climbed and calories burned. These handy little wrist bands act like a personal trainer without the weekly or monthly fees!

    Persona 2: The Foodie

    A serial Masterchef and Bake Off viewer. They’ve virtually every cookbook under the sun, are a bit of a dab hand in the kitchen and love nothing more than to try new eateries. Recommended product: What better way to win their hearts than with a luxury foodie hamper? These can be beautifully boxed; packed full with luxurious goodies, such as the key ingredients plus a recipe to make a delicious festive meal from scratch. Oh, and it’d be rude not to include wine!

    Persona 3: The Jet Setter

    No matter where you are planning on going they’ve already been there – either on vacation or a business trip. Some people do just seem to get around! It’s likely that they’ve got all the regular travel accessories covered. I’m thinking, luggage tags, noise cancelling headphones, travel adaptors, digital luggage scales, etc. But do they have some of the finer things. Recommended product: Look the part with a genuine Melbourne Leather Passport Holder. They just ooze quality. You wouldn’t see Mr. Bond travelling without one.

    Persona 4: The Techie

    Glued to their smart phone or latest tablet, they love nothing more than trying the latest tech products and apps to make their lives easier. Recommended product: Wearable tech items, such as Smartwatches, are super slim and stylish, and make great promotional gifts as they have a great area for printing your brand name or logo, and the straps can even be pantone matched to your brand colours. This gift oozes style and swag!

    Product ideas by segment

    • Fitness Activity Tracker
    • The Luxury Food Hamper
    • Melbourne Passport Holder
    • Wearable Technology
    Fitness Activity Tracker
    Fitness Activity Tracker
    Luxury Food Hamper
    Dart Polished Ballpen
    Melbourne Passport Holder
    Melbourne Passport Holder
    Wearable Technology
    Wearable technology

Bright Ideas Promotional
We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • Promotional ROI

    The proof is in the pudding

    The team at Bright Ideas are experts in the field of Promotional Merchandise. It really is what we do day-in day-out. We source, we design, we brand and we deliver promotional products of all sizes, shapes and price points. But perhaps more importantly, we recognise their value. But for our clients it can be different. Sometimes, it requires a bit of a leap of faith to embrace the power of promo!

    That's why we thought it would be helpful to share some valuable information to showcase just what can be achieved.

    Promotional products have been a popular choice for building brand recognition for many years. In the digital age where most things can be tracked it has become increasingly important to show that promotional products and branded gifts have a positive effect not only on brand awareness but also on sales.

    The British Promotional Merchandise Association (BPMA) has conducted several surveys that provide evidence that there is a direct correlation between promotional product advertising and an improvement in brand recognition and increase in sales. In addition to brand awareness and better sales, this form of advertising also yields a better return on investment.

    The results speak for themselves

    Here are some of the key findings from a recent study conducted by the BPMA. The research included surveying close to 15,000 people who had received a promotional product within the previous year.

    Key findings

    • 66% claimed they could recall the brand on the promotional product
    • 79% would be likely to do business with the company again
    • 87% kept a promotional item for longer than a year
    • 56% said their impression of the company improved after receiving the promotional item

    The research also highlighted that the ROI on promotional products was better than investment on other channels such as radio and outdoor advertising, and is equal to TV and print.

    The most popular promotional products in terms of favorites listed by those who were surveyed were:

    • USB drives
    • Pens
    • Notebooks, and
    • Mugs

    Practicality and longevity are key

    When it comes to how long a promotional product is kept, there's a direct correlation between how genuinely useful the item is. The longer a promotional product is kept, the more impressions it makes on the recipient and anyone else that sees the recipient using the item. That's why mugs and USB's prove to be so popular. Indeed, it's not uncommon for these types of items to 'hang around' for years. From the survey, 87% said they kept a promotional item for longer than a year and nearly 30% kept a promotional product for up to 4 years. The impact of these products can, therefore, be great.

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • Merry christmas to all our clients and suppliers

    BI_office

    Christmas Cheer

    As another year draws to a close we would like to take this opportunity to wish all of our clients and suppliers a wonderful Christmas and a prosperous New Year.

    A big thank you to all our clients for entrusting us with the delivery of your many exciting projects throughout 2016! Thanks also to our suppliers for helping us to manage and invariably exceed client expectations.

    We have a wonderful team in place and are passionate about delivering a great service. Hopefully, we will be able to build upon these foundations.

    May you all have a thoroughly enjoyable festive holiday with family and friends, and we look forward to working with you again in the new year.

    Did you know?

    Bright Ideas has been trading for over 25 years. We are a Charter member of the British Promotional Merchandise Association and operate out of offices in Birmingham and Bristol.

    If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • Latest promotional product trends

    BI_pens

    Keeping up appearances

    For many brands promotional merchandise forms a key part of their marketing strategy. But whilst the tried and trusted favourites (such as pens, mugs and tee shirts) still have their place, it does feel that we are constantly being asked to find either new products or something a little bit different. Something that’s capable of creating a bit of a buzz as well as providing a mechanism for effectively communicating the chosen message / promoting the brand.Being able to match your merchandise to the latest product trends can really help to increase brand awareness and ultimately the success of a campaign. That’s why we’ve taken the time to highlight what’s currently ‘on trend’. Take a look at the highlighted categories below and see if there’s something that could work for your organisation.

    Retro Looking Products

    Vintage is cool. Custom printed retro promotional items are proving to be really popular and can help your marketing campaigns come alive. Retro themed promotional merchandise includes nostalgic products from the 40s, 50s, 60s and 70s. Everything from hula hoops, wooden toys, biscuit tins, radios, sports bags, notebooks, and clothing items that are capable of creating that throwback look.

    Activity Trackers

    Probably no surprise here. With an increased awareness and interest in healthy living, well-being and fitness products are beginning to dominate the market, made popular by the FitBit. Activity trackers or fitness watches are becoming a ‘must-have’ product. Designed to analyse your lifestyle, these gadgets can count your steps, record distances, amount and quality of sleep, calories burned, allow you to set goals and view notifications. With big brands now making their products available on the promotional market there is the opportunity for high-end customised gifts as well as a wide range of less sophisticated versions to suit smaller budgets.

    Power Banks

    As technology continues to drive innovation in today’s markets it is only natural accessories for our smart phones and tablets represent a growing trend in the promotional industry. Whilst not ‘new’ the power bank is very much here to stay. Stylish and practical these useful and portable products have become the ultimate promotional product. Now available in a range of styles with different print and technical capabilities there really is a power bank to suit every budget. We’ve recently sourced, designed and supplied a number of custom shaped 3D power banks that really do create a unique gift, with a high perceived value.

    Packaging

    Momentum continues on the packaging front. It’s not just the product but how it is branded and packaged that really can make a considerable difference. The last few years has seen numerous advancements in production techniques, allowing brands to fully bespoke products in smaller quantities and smaller budgets. With the current focus on giving gifts that are high quality and useful, the presentation of those products can make a huge difference to the recipient. Packaging is an important detail in retail which can affect the perceived value of a product, message and tone. Unique and creative packaging and design can make your merchandise stand out from the crowd and get your brand noticed.

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • My favourite things - posted by Adam

    BI_my-favourite

    You're my favourite

    Adam is a Marketing Manager at Bright Ideas and is best known for his love of Newcastle United and for his weekend work as a DJ.

    What’s your favourite promotional product?

    Being a sucker for a good gadget I can’t deny the appeal of items in the Technology range. The power banks are great, especially ones with high capacity and the ability to charge a couple of different devices at the same time. I can’t count the number of times that I've run out of juice at a critical time so these things can be real life savers!

    It should also be said that I can’t have too many USB flash drives! My current favourite is a solidly built top of the line affair which sits happily on my key ring. It also has a really clear branding area which has been laser engraved and this really stands out.

    What's so special about Flash Drives and Power banks?

    I really like the fact that they are not only desirable and neatly designed but are items that serve a real purpose. Keeping your data stored safely or your device in working order is essential.

    Are there specific items you’d recommend?

    Well my current favourites are the Kingston DataTraveler 101 SE9-8GB and the Xoopar Squid Max 7500. Both of these are of high quality without being overpriced. And they should provide a great fit with the right brand.I keep my DataTraveler on my key ring so for me it’s a must.

    Complimentary products?

    The Trace It key chain is a great high tech solution to an age old problem – where are my keys!

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • Promotional products work for small business

    Size really doesn't matter

    Just because your business has a turnover in the thousands rather than millions doesn’t mean that you can’t benefit from the use of promotional merchandise. The reality is small businesses have just as much to gain. There are also many factors working in your favour. Small businesses can often be more creative, the chain of command is simpler and it's possible to go to market quicker. Here are 5 key factors supporting the use of promotional products:

    Increased Brand Recognition

    A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business. By ‘decorating’ an item that a customer can use in his or her everyday life with your logo you can keep your business top of mind. Invariably, the more creative the better.

    Mass outreach at a low cost

    With a tight budget, it can often be difficult to choose exactly what marketing approaches make the most sense for your small business, and what will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products represent great value and significant ROI. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. For example, if you run a retail operation including a fun giveaway with purchases is a nice way to say thanks!

    Alternative business card

    While business cards will always be a valuable business staple, promotional products are a fun, creative way to showcase your contact information. Instead of just leaving a potential customer with your business card, for example, consider leaving behind your business card AND another tangible, branded product. Think bespoke stress balls, USB’s, key rings, et al. Relating the item to who you are and what you do will make people remember your business.

    Tactile

    When it comes to marketing your business, another thing to keep in mind is repeat exposure. How can you keep what you do, and your business, consistently in front of customers without consistently spending a ton of money? Easy: Think about what items your customers will want to keep around. If you own a spa, for instance, why not create a stylish fridge magnet to help evoke positive memories and perhaps also double up as an appointment reminder. A simple trick to help keep your business front of mind.

    Keeping it fresh – Making the most of your marketing platform

    What does your marketing portfolio look like? Think about this: If you had to choose between eating the same pizza, twice a week, every week, for lunch, or getting two different lunches each week instead, what would you pick? We think most of you would choose variety. The same principle can be applied to your business. Although having staple marketing products is important, being able to vary what you’re using to brand your business is important, too!

    Bright Ideas Promotional
    We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk

  • Bright Ideas supports Care4Calais with sizeable donation

    BI_office

    Walking the Walk

    Right now, around 5000 refugees from war-torn and politically unstable countries remain 20 miles from the coast of Dover. They are subject to appalling conditions with little access to water, food or sanitation. Whilst on the ground support workers have been overwhelmed with the kindness and tenacity displayed by camp occupants we are of the opinion that no human should be made to live like this. Conditions in the camps are getting worse. Continue reading

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