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Making the most of merchandise

It's good to be different

When chosen wisely, merchandise for marketing campaigns can become the critical component, helping to breathe life into any campaign.
Unfortunately, the merchandising element is often overlooked and rushed through as a bit of an afterthought.

Expertise is important

At Bright Ideas, not only are we experts but we also take considerable pride in helping our clients to think through their campaigns, ensuring they make maximum use of merchandise and avoid wasting funds on something which could be detrimental or add little value to the planned activity.

Standing out from the crowd

Where merchandise can really stand out (and what we love creating) are items that are unique, that can’t be taken off a shelf or simply selected from a page in a catalogue. This means working in partnership with our clients to provide made to order, specifically tailored products. In order to do this, our directors, account managers, design and operation folk must work meticulously alongside our clients to ensure each and every product fits with all aspects of the campaign.

The devil is in the detail

We take into consideration key factors such as budget, timings, the target audience, product design and campaign fulfilment - and loook to see how our extensive menu of services can be brought into play to simplify matters and save our clients time, money and resource.

Case study

An excellent success story which clearly illustrates the creation of a well ‘thought-out’ and truly unique product is the development of our Bendy Men. Our client wanted to create a unique ‘giveaway’ with a distinct branding area that could be used to help support a variety of learning & development initiatives. We developed the concept, designed the product, managed the production and even organised the distribution of more than 50,000 units. Follow this link for more information.


This campaign has been a tremendous success - and the product has now become a readily available 'mainstream' merchandising item. A just reward for all our efforts and something we are incredibly proud to have been a part of. If there's a moral to this story it's this: Well thought through and distinct merchandise can significantly boost the success of your marketing actities!

Hopefully, this post will encourage our clients to realise its potential and necessity.

Bright Ideas Promotional
We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk