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Promotional products work for small business

Size really doesn't matter

Just because your business has a turnover in the thousands rather than millions doesn’t mean that you can’t benefit from the use of promotional merchandise. The reality is small businesses have just as much to gain. There are also many factors working in your favour. Small businesses can often be more creative, the chain of command is simpler and it's possible to go to market quicker. Here are 5 key factors supporting the use of promotional products:

Increased Brand Recognition

A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business. By ‘decorating’ an item that a customer can use in his or her everyday life with your logo you can keep your business top of mind. Invariably, the more creative the better.

Mass outreach at a low cost

With a tight budget, it can often be difficult to choose exactly what marketing approaches make the most sense for your small business, and what will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products represent great value and significant ROI. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. For example, if you run a retail operation including a fun giveaway with purchases is a nice way to say thanks!

Alternative business card

While business cards will always be a valuable business staple, promotional products are a fun, creative way to showcase your contact information. Instead of just leaving a potential customer with your business card, for example, consider leaving behind your business card AND another tangible, branded product. Think bespoke stress balls, USB’s, key rings, et al. Relating the item to who you are and what you do will make people remember your business.


When it comes to marketing your business, another thing to keep in mind is repeat exposure. How can you keep what you do, and your business, consistently in front of customers without consistently spending a ton of money? Easy: Think about what items your customers will want to keep around. If you own a spa, for instance, why not create a stylish fridge magnet to help evoke positive memories and perhaps also double up as an appointment reminder. A simple trick to help keep your business front of mind.

Keeping it fresh – Making the most of your marketing platform

What does your marketing portfolio look like? Think about this: If you had to choose between eating the same pizza, twice a week, every week, for lunch, or getting two different lunches each week instead, what would you pick? We think most of you would choose variety. The same principle can be applied to your business. Although having staple marketing products is important, being able to vary what you’re using to brand your business is important, too!

Bright Ideas Promotional
We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk