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The role of promotional clothing

A cost effective way to promote your business

Branded clothing represents a cost effective way to promote your company, events and special occasions to help generate more and new business.

As marketing strategies have developed in recent years the use of promotional clothing has increased sharply. A key driver being the wide range of fashionable clothing items that are now available for decoration, coupled with the success of ‘dress down’ days, and the acceptance of casual clothing in the work place.


We would argue that it’s a missed opportunity if customer facing employees aren’t wearing garments branded with the company name or logo. It’s a really easy way to ensure a professional and consistent image across the work force whilst also making them easily identifiable. It’s worth noting that whilst printed garments are being worn in the community they are still working hard! They keep the name and /or message in the public domain where it is constantly being subliminally absorbed.

Printed and embroidered polo shirts sweatshirts, fleeces, t-shirts, and hoodies provide a good space for print and they don’t have to be expensive. The challenge for a buyer being to match quality to the overall purpose.

Bright Ideas has an extensive range of garments, all of which can be decorated in a variety of ways. We can advise you regarding the best types of garments and most suitable decoration given the desired usage.

Bright Ideas now supplies branded corporate wear and uniforms for all types of industries, across all sectors. We even have a storage facility enabling our customers to order in larger volumes and benefit from discounted pricing, drawing down what’s required as and when necessary.

To see our entire clothing range please visit www.brightideasclothing.co.uk.

If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk