You're my favourite
Richard Gardiner is the co-owner of Bright Ideas and is known to have ‘drawers’ full of promotional products!
What’s your favourite promotional product?
I’m a sucker for a good quality notebook – preferably one with a pen or pencil attached. I’ll never leave the office without one and am always scribbling away when I’ve got a few spare moments. I find it fairly relaxing and it’s also great being able to look back at my original thoughts and see how these have developed from that fixed point in time.
My current notebook is a rather colourful affair. It certainly stands out and I particularly like our debossed logo. It’s unlikely that somebody else is going to mistake mine for their own!
What's so special about notebooks?
There's just so much choice. Different shapes, sizes & colours, as well as the ability to customise page layouts not to mention bespoke inserts.
Notebooks also have a brilliant branding area and are capable of creating an emotional bond between the audience and the brand. They also have real longevity as recipients are likely to use the product again and again.
Are there specific notebooks you’d recommend?
That’s a tricky one. There really is a product for every budget. That said, I particularly like the Tucson Edge Notebook, Black Cover, with coloured paper edges, pen loop and matching ribbon marker.
It’s a combination of the soft finish, the coloured page ends and the matching elasticated tag. It just feels like a premium product. With other customisation options also available this product can be made to look completely bespoke.
You can’t go wrong with a Parker Jotter. A bit of a classic with a slight retro feel.
Bright Ideas Promotional
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