The 2016 National No Smoking Day Campaign
OBJECTIVE
Supporting Smokers who wish to quit & increasing awareness of the dangers of smoking
BRIGHT IDEAS SERVICES USED
Creative Services / Bespoke Products / Product Sourcing / Online Solutions / Warehousing & Fulfilment
PROJECT OVERVIEW
We worked in conjunction with British Heart Foundation from planning through to execution to make No Smoking Day a success.
- Creation of a range of complimentary merchandise
- Management of the No Smoking Day on-line store
- Fulfilment of all orders received via e-commerce channel
- Distribution of 20,000 ‘call to action packs’ to key stakeholders
- Reporting and review of campaign + recommendations
