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The art of targeting


The right product for the right audience can make a difference

To achieve maximum impact it’s worth trying to match the promotional item to your audience. We’ve taken a little time to create a few (hopefully recognizable) customer personas and have matched these with some corporate gift ideas. Hopefully, this will help you to think more about your target audience and will also inspire you to think about the breadth of products on offer. Not only will this help you to stand out from the crowd but it will also help you to keep your name front of mind with your clients’.

Here are a few ideas for items that are just a little bit different, on trend, and won’t break the bank, but will no doubt pleasantly surprise your customers and prospects.

Persona 1: The Healthy One

We’ve all worked with someone who loves nothing more than to tell you all about what they’ve been doing to keep fit. How people find the time to spend hours in the gym or at classes I’ll never know! I guess the old adage rings true Results or Excuses…… Recommended product: Why not give your customers and prospects a kick out of fitness with a fitness activity tracker band. They can track their steps, distance, sleep patterns, steps climbed and calories burned. These handy little wrist bands act like a personal trainer without the weekly or monthly fees!

Persona 2: The Foodie

A serial Masterchef and Bake Off viewer. They’ve virtually every cookbook under the sun, are a bit of a dab hand in the kitchen and love nothing more than to try new eateries. Recommended product: What better way to win their hearts than with a luxury foodie hamper? These can be beautifully boxed; packed full with luxurious goodies, such as the key ingredients plus a recipe to make a delicious festive meal from scratch. Oh, and it’d be rude not to include wine!

Persona 3: The Jet Setter

No matter where you are planning on going they’ve already been there – either on vacation or a business trip. Some people do just seem to get around! It’s likely that they’ve got all the regular travel accessories covered. I’m thinking, luggage tags, noise cancelling headphones, travel adaptors, digital luggage scales, etc. But do they have some of the finer things. Recommended product: Look the part with a genuine Melbourne Leather Passport Holder. They just ooze quality. You wouldn’t see Mr. Bond travelling without one.

Persona 4: The Techie

Glued to their smart phone or latest tablet, they love nothing more than trying the latest tech products and apps to make their lives easier. Recommended product: Wearable tech items, such as Smartwatches, are super slim and stylish, and make great promotional gifts as they have a great area for printing your brand name or logo, and the straps can even be pantone matched to your brand colours. This gift oozes style and swag!

Product ideas by segment

  • Fitness Activity Tracker
  • The Luxury Food Hamper
  • Melbourne Passport Holder
  • Wearable Technology
Fitness Activity Tracker
Fitness Activity Tracker
Luxury Food Hamper
Dart Polished Ballpen
Melbourne Passport Holder
Melbourne Passport Holder
Wearable Technology
Wearable technology

Bright Ideas Promotional
We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk