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Promotional ROI

The proof is in the pudding

The team at Bright Ideas are experts in the field of Promotional Merchandise. It really is what we do day-in day-out. We source, we design, we brand and we deliver promotional products of all sizes, shapes and price points. But perhaps more importantly, we recognise their value. But for our clients it can be different. Sometimes, it requires a bit of a leap of faith to embrace the power of promo!

That's why we thought it would be helpful to share some valuable information to showcase just what can be achieved.

Promotional products have been a popular choice for building brand recognition for many years. In the digital age where most things can be tracked it has become increasingly important to show that promotional products and branded gifts have a positive effect not only on brand awareness but also on sales.

The British Promotional Merchandise Association (BPMA) has conducted several surveys that provide evidence that there is a direct correlation between promotional product advertising and an improvement in brand recognition and increase in sales. In addition to brand awareness and better sales, this form of advertising also yields a better return on investment.

The results speak for themselves

Here are some of the key findings from a recent study conducted by the BPMA. The research included surveying close to 15,000 people who had received a promotional product within the previous year.

Key findings

  • 66% claimed they could recall the brand on the promotional product
  • 79% would be likely to do business with the company again
  • 87% kept a promotional item for longer than a year
  • 56% said their impression of the company improved after receiving the promotional item

The research also highlighted that the ROI on promotional products was better than investment on other channels such as radio and outdoor advertising, and is equal to TV and print.

The most popular promotional products in terms of favorites listed by those who were surveyed were:

  • USB drives
  • Pens
  • Notebooks, and
  • Mugs

Practicality and longevity are key

When it comes to how long a promotional product is kept, there's a direct correlation between how genuinely useful the item is. The longer a promotional product is kept, the more impressions it makes on the recipient and anyone else that sees the recipient using the item. That's why mugs and USB's prove to be so popular. Indeed, it's not uncommon for these types of items to 'hang around' for years. From the survey, 87% said they kept a promotional item for longer than a year and nearly 30% kept a promotional product for up to 4 years. The impact of these products can, therefore, be great.

Bright Ideas Promotional
We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk