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In the spotlight: Mugs


Genuinely useful gifts are the best

As mentioned in previous posts we all love to receive free gifts, better still if they are genuinely useful and can be used in our daily lives.

That’s why branded mugs and drinkware represent a great way to get your brand in front of your target customers’ day in, day out: at the office on their desks, at home, or on-the-go with a travel mug. In our opinion there’s nothing more comforting than taking a swig of something warm and welcoming from your favourite mug.

Well here’s the thing. What if that mug just happened to be a free gift? Powerful stuff.

Here are the ‘Top 5’ reasons why promotional mugs continue to top the charts as one of the most useful and appreciated promotional gifts:

Reason # 1: Tried & Tested
If you’re worried about how well your gifts may be received by your customers and you’d like a low risk, high impact product then promotional mugs represent the ideal solution.

Reason #2: Genuinely Useful
When people receive a gift they genuinely appreciate they will then associate that positivity with your brand name. The more awareness you build, the more chance you have of them choosing your products and services when they are in purchase mode.

Reason #3: Last a Long Time
The BPMA released research in 2015 highlighting that when it comes to how long a promotional product is kept mugs were reported to be kept longer than any other promotional item. The longer the promotional mug is kept, the more impressions it makes on the recipient and anyone else that sees them using it.

Reason #4: They Have Genuine Impact
The BPMA research also revealed that over 94% of those who participated in the study said that they remember the brand after using a promotional mug. That’s why you see so many mugs with a specific call to action – such as a web site URL or contact number.

Reason #5: They Can Encourage Switching
Can promotional products like mugs actually change people’s buying habits? The BPMA research suggests so; revealing that many consumers are willing to switch their brand in order to receive a free promotional gift. So why not choose a mug as part of your next marketing campaign?

The Moral of the Story

Promotional Mugs work. Here at Bright Ideas we are convinced that they will remain one of the most popular promotional items for years to come. That’s why we are always excited when we source new products and when manufacturers introduce new features. Key takeaway: Promotional mugs & drinkware represent a great way to build brand awareness and deliver strong ROI.

Bright Ideas Promotional
We are Promotional Merchandise experts. If you’d like some assistance regarding any of your merchandising requirements then simply call us on 0800 644 4858 or drop us a line at info@brightideaspromotional.co.uk