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Case Study: British Heart Foundation

The 2016 National No Smoking Day Campaign

OBJECTIVE
Supporting Smokers who wish to quit & increasing awareness of the dangers of smoking

BRIGHT IDEAS SERVICES USED
Creative Services / Bespoke Products / Product Sourcing / Online Solutions / Warehousing & Fulfilment


PROJECT OVERVIEW
We worked in conjunction with British Heart Foundation from planning through to execution to make No Smoking Day a success.

  • Creation of a range of complimentary merchandise
  • Management of the No Smoking Day on-line store
  • Fulfilment of all orders received via e-commerce channel
  • Distribution of 20,000 ‘call to action packs’ to key stakeholders
  • Reporting and review of campaign + recommendations

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